Message from the chairman
" True progress comes not from talent alone, but from knowing the right path forward."
Mr. Hsieh Lung Fei
Chairman, Dragon Ginseng International Group
President, World Ginseng Association
Honorary Director, Hong Kong Baptist University Foundation
Mr. Hsieh Lung Fei was raised in a family deeply rooted in traditional Chinese medicine, where knowledge and discipline were passed down through generations. Under the guidance of his father, a respected practitioner, he developed a strong foundation in medical knowledge, with a particular focus on ginseng.
In 2004, he founded Dragon Ginseng with a vision to integrate traditional wisdom with modern innovation, advancing the development of ginseng through a more structured and scalable approach.
Mr. Hsieh believes that success is not defined by talent alone, but by clarity of direction and disciplined execution. Through his leadership, he emphasizes practical action, continuous improvement, and the ability to navigate challenges with resilience.
He leads with a strong sense of responsibility and care, fostering a culture that encourages collaboration, leadership development, and long-term growth across the organization.
Guided by a philosophy centered on health, vitality, and respect for life, Mr. Hsieh remains committed to creating lasting value for partners, communities, and the broader society.
Mr. Hsieh Lung Fei
" True progress comes not from talent alone, but from knowing the right path forward."
Mr. Hsieh Lung Fei
Mr. Hsieh Lung Fei
Chairman, Dragon Ginseng International Group
President, World Ginseng Association
Honorary Director, Hong Kong Baptist University Foundation
Message from the chairman
Mr. Hsieh Lung Fei was raised in a family deeply rooted in traditional Chinese medicine, where knowledge and discipline were passed down through generations. Under the guidance of his father, a respected practitioner, he developed a strong foundation in medical knowledge, with a particular focus on ginseng.
In 2004, he founded Dragon Ginseng with a vision to integrate traditional wisdom with modern innovation, advancing the development of ginseng through a more structured and scalable approach.
Mr. Hsieh believes that success is not defined by talent alone, but by clarity of direction and disciplined execution. Through his leadership, he emphasizes practical action, continuous improvement, and the ability to navigate challenges with resilience.
He leads with a strong sense of responsibility and care, fostering a culture that encourages collaboration, leadership development, and long-term growth across the organization.
Guided by a philosophy centered on health, vitality, and respect for life, Mr. Hsieh remains committed to creating lasting value for partners, communities, and the broader society.
Key milestones and recognitions
Pioneered the development of low-temperature ginseng processing technology, advancing industry standards in ginseng refinement
Appointed Honorary Director of the Hong Kong Baptist University Foundation, contributing to research initiatives including ginseng proteomics
Founded the World Ginseng Association, supporting the global development and awareness of the ginseng industry
Established the “Ginseng Dao” concept, promoting the cultural and philosophical values associated with ginseng
Recognized among Asia’s Top 500 Brands, reflecting the group’s growing regional presence and influence
Named one of China’s Top 10 Industry Leaders (2019), acknowledging leadership and contribution to the sector
Recipient of the U.S. President’s Lifetime Achievement Award, in recognition of long-term contributions to society
Key milestones and recognitions
Pioneered the development of low-temperature ginseng processing technology, advancing industry standards in ginseng refinement
Appointed Honorary Director of the Hong Kong Baptist University Foundation, contributing to research initiatives including ginseng proteomics
Founded the World Ginseng Association, supporting the global development and awareness of the ginseng industry
Established the “Ginseng Dao” concept, promoting the cultural and philosophical values associated with ginseng
Recognized among Asia’s Top 500 Brands, reflecting the group’s growing regional presence and influence
Named one of China’s Top 10 Industry Leaders (2019), acknowledging leadership and contribution to the sector
Recipient of the U.S. President’s Lifetime Achievement Award, in recognition of long-term contributions to society
Malaysia
+603 3291 7777
Jalan Wawasan 4/Ku7,
Sungai Kapar Indah Industrial Park,
42200 Kapar, Selangor,
Malaysia
Malaysia
+603 3291 7777
Jalan Wawasan 4/Ku7,
Sungai Kapar Indah Industrial Park,
42200 Kapar, Selangor,
Malaysia
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